Introducing John Taylor
The name behind the Name
There are many clothing companies with similar Upwear names. But our naming was the organic inspiration of John E Taylor. UPWear is Urban Professional Wear (or Apparel). He wanted to offer something that would stand out- for all the right reasons.
Known for his “suit and tie” persona, it may seem odd to some to launch a hoodie/t-shirt company. He is exactly the person. With a solid history in professional appearance, promoting more traditionally casual clothes in a new light is a worthy challenge. We don’t need to recap the history. Let’s just say we are on a mission to “reclaim the hoodie”
Bringing the vision to life was the next step. Introduce, Tiffany, that’s me. A tech geek with a split personality for all things fashion, I embraced the challenge to create a clothing brand in a time when options seem limitless. The secret? The man behind the brand.
His love for fashion is nothing new. It’s actually ironic that he and I are in love with an “elevation of casual” clothing concept . Suited since birth, I don’t think I have more than a handful of memories of John out of a suit, until now.
When he said he wanted to start a clothing line, my first thought wasn’t sweats and t-shirts. It is my last. At first mention, I was on board. With the first sample run, I was sold. I avoided sales most of my life simply because I could never sale something I wouldn’t use. Well, I’m selling UPWear Apparel. First, to myself. I love my Level UP hoodie so much, I know my other brands are feeling “upwear envy”.
This isn’t our first venture. I have been a Muse for decades, long before the current trend began. John has had amazing ideas over the years I have had the pleasure to assist in bringing to life. Having successfully launched one of the first custom graphic t-shirt collections in the early 2000’s, it was interesting to work with on-demand designs.
This next phase in Fashion for Life will introduce the world to the possibility of elevating the common, reclaiming the defamed, and making a lasting change to the Fashion.
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